Brand Marketing Specialist (Game)

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About Codeway

Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.

Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 120+ bright & curious minds in Istanbul, Turkey.


And with our beloved mid-core tower defense game Rumble Rivals, we aim to join among the biggest tech companies in the world!

If you’re passionate about mobile gaming and especially want to work in a long-term game project, keep reading and deep dive into our world from


Welcome to Codeway Games, where we aim to craft an immersive brand marketing strategy for our game studio, propel our brand identity to new heights worldwide. We're on the lookout for a remarkable Brand Marketing Specialist who will dive into our intricate branding vision, seizing the chance to bring our strategy to life and make a real impact in the ever-evolving world of mobile gaming.

We're on the hunt for a talented Brand Marketing Specialist to join our game studio and aid in propelling our games and studio to global recognition. As a Brand Marketing whiz at Codeway Games, you'll work hand-in-hand with fellow team members and other departments within our realm such as artists, developers, marketing specialists, and HR.

Embarking on your journey with Codeway Games as a Brand Marketing Specialist, you'll flex your creative and organizational muscles, wearing various hats and taking charge in areas like social media mastery, content marketing, brand marketing operations, and event organization. All the while, you'll be backed with unwavering support to help you level up your professional prowess.

On top of all that, you'll become an integral member of a one-of-a-kind team committed to crafting a top-tier mobile game experience, captivating millions of avid gamers across the globe.

*We are eagerly waiting for you to express your interest in the world of gaming through your cover letter!

What You’ll Bring

  • Passion for the mobile game industry. We value team members who not only revel in playing mobile games but also stay in tune with the global industry's pulse.
  • Passion for brand management, event organization, and digital communication.
  • Practical up-to-date knowledge of Instagram, TikTok, LinkedIn, YouTube and other social media best practices. Good understanding of social media KPIs.
  • Highly creative skills in content writing, content production, and social media management.
  • Epic copywriting skills, with the aptitude to grasp the lingo of the mobile gaming sphere and seamlessly weave it into our brand's narrative.
  • Excellent multitasking and time-management skills.
  • Knowledge of merchandise design and production processes.
  • Insightful understanding of university landscapes, adept at rallying potential future talents using various strategies.
  • Ability to run a project from start to finish with great organizational and operational skills.
  • Experience managing freelance teams and providing clear briefs/feedback on creative assets.
  • Great interpersonal and communication skills to establish perfect relationships with all the internal and external stakeholders.
  • Strong ability to stay up-to-date on trends with cross-cultural insights.
  • Proficient in the common tongue of English, both written and spoken.
  • A "startup mindset" that thrives in a fast-paced, deadline-driven, and adaptable environment.

What You’ll be Doing

  • Support the sourcing, production and creation of highly engaging social media content across multiple platforms (Instagram, TikTok, LinkedIn, Youtube, etc.)
  • Work with different teams consisting of copywriters, graphic designers, and artists. Give them crystal-clear briefs&feedbacks to ensure all of our creative content is informative and appealing.
  • Write, proofread and edit all internal and external communication materials of our game studio.
  • Monitor SEO and user engagement and suggest content optimization.
  • Incorporate organic & paid social activities in order to maximize engagement; support influencer activities and initiate conversations and build relationships.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Plan, organize, and conduct mobile game-related events such as in-game tournaments, university visits, game jams, and live-streaming sessions.
  • Collaborate with the Brand Marketing Team to execute employer branding initiatives that highlight our mobile game development expertise, such as organizing game tournaments, university events, and promoting company perks.
  • Support HR efforts to attract and recruit the best young talents in the mobile gaming industry.
  • Plan and coordinate digital projects, such as executing the process of website development, from initiation through delivery.
  • Establishing strong communication of our games in Codeway Game’s digital presence,
  • Communicating with all parties to finish the project within the outlined time, quality and budget.
  • Opportunity to draw project strategies autonomously. You won’t be a newcomer here, you’ll own your thing.

Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at


Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.

COVID-19 Update: Codeway is closely following the COVID-19 situation and ensuring team member and candidate safety. All interviews are now held virtually. Office use is completely optional until the pandemic is over. Please stay safe!

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A Great Place to Work™, 2021

In a short period of time, we've managed to build a unique company culture that our team members love to be a part of. And now it's official.

If you're curious to learn what makes Codeway a Great Place to Work™, check out our first year documentary!

What's in it for you?

Working at Codeway

A competitive compensation package

Quarterly compensation adjustment program: Codeway operates globally. So, no matter what's happening in your national economy, it is our responsibility to make sure that your global purchasing power stays the same, or only goes up

A top-notch office in Ferko Signature, located at the heart of Istanbul, right next to Levent Metro Station

Unlimited snacks, coffee & soft drinks from Codebucks (Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffeeshop inside our office!)

Free breakfast at Codebucks - every morning at 9:30 AM

Working at Codeway

Competitive private health insurance package: We take full responsibility for our team’s health and safety

Office use is completely optional until the pandemic is over, so that you don’t have to worry about the health and safety of your close ones

A meal compensation that is actually enough for a decent & nutritious lunch, we’re way above the industry standard

No dress code - dress as you like!

Happy hours every Friday: EVERY. SINGLE. FRIDAY. When it’s 5 PM: Screens off, party on! (Check out @codewaystudios on Instagram to see our after-party videos)

Working at Codeway

Gaming room: Whenever you need to take a break from hard work and relax with your favorite PC or PS5 game, our fully-equipped gaming room will be waiting for you :)

A brand new Macbook, iPhone 12 Mini, magic mouse, magic keyboard; an adjustable desk with a 4K screen. We’ll provide any gear that you’ll need to deliver your best work

Subscription to any software you might need to perform at your best

An unlimited Udemy subscription and full support on any kind of learning path you are willing to follow

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Hiring Process

Easy. Short. Transparent. Not a rocket science!

HR Interview

Let’s talk about your experience & expectations. What can we achieve together?

Case Interview

For some positions we'll need to test your technical skills. We might send you a task to solve.

Final Interview

A final interview with the executive team to see if we're all on the same page

Welcome Aboard!

You are now part of the team! Let’s celebrate it together.