Creative Marketing Specialist (New Grad/Jr)

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POSITION

At Codeway, Creative Marketing is about discovering new creative angles, testing bold ideas, and bringing fresh perspectives to performance marketing. We don’t just follow trends—we analyze, adapt, and create them. In this role, you'll focus on creative strategy, ideation, and research, ensuring our marketing art team has the best insights and concepts to produce high-performing creatives.

So, the ideal candidate is a research-driven, analytical and trend-savvy creative thinker who thrives on exploring new creative possibilities, experimenting with different approaches, and refining creative strategies based on insights.

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WHY YOU’LL LOVE WORKING HERE ?

By becoming part of our team, you’ll have the opportunity to work in a dynamic and innovative environment where creativity, technology, and impact go hand in hand. This role allows you to bring fresh ideas to the table, experiment with cutting-edge AI-powered marketing tools, and play a key role in shaping the success of our products. Your work will reach millions of users worldwide, giving you the chance to make a real difference. If you thrive in a fast-paced, growth-oriented environment and are passionate about pushing creative and technological boundaries, we’d love to hear from you!

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WHAT YOU’LL BE DOING?

· Generate fresh creative ad concepts, identify new creative angles for our apps, and experiment with out-of-the-box marketing ideas beyond standard ad formats to push creative boundaries.

·  Work closely with the Marketing Art team to bring ideas to life, translating marketing insights and audience behaviors into actionable creative strategies that enhance ad performance and engagement.

·   Stay ahead of industry trends by analyzing top-performing apps, ads, competitor strategies, social media trends, and viral content, identifying what drives engagement and using these insights to bring fresh, data-backed ideas to the marketing team.

·   Analyze and deconstruct winning creatives, extracting key learnings to improve future ad performance and sharing insights across the team.

·   Research and integrate AI-powered creative tools to streamline workflows and automate creative processes.

·   Work closely with performance marketers, influencers, and marketing artists to align creative strategies, optimize ad performance, and develop high-impact content across different channels.

·   Collaborate with the influencer team to identify UGC content needs, provide clear creative briefs to creators, and support the process by ensuring the produced assets align with marketing goals and creative strategy.

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WHAT YOU’LL BRING?

· Creative Vision. A natural ability to spot new creative trends and marketing opportunities.

·   Trend-Obsessed Mindset. You love following viral content, emerging ad formats, and mobile marketing innovations.

·   Research & Analytical Skills. You’re comfortable breaking down competitors’ creative strategies and measuring performance.

·   Data-Driven Creativity. You use insights from ad performance to refine and develop better creative ideas.

·   Curiosity for AI & Automation. You have a passion for discovering new tools and optimizing creative workflows.

·   Strong Collaboration. You’ll work closely with marketing artists, product teams, and performance marketers.

·   Ownership Mentality. You take initiative, think critically, and push projects forward with minimal supervision.

·   Excellent Communication. You can clearly present creative ideas, trends, and performance takeaways to the team.

·   Proficiency in English. Our campaigns target a global audience, so strong English skills are a must.

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