Marketing Specialist (ASO/ASA)
About Codeway
Codeway is a technology company building AI-powered mobile apps used by over 300 million people worldwide.
Since 2020, we’ve launched 60+ products across photo editing, productivity, entertainment, and more—many of which lead their categories. Our standout apps include Retake, Wonder, and Chat & Ask AI.
With a deep focus on AI research and proprietary technologies, we build experiences that define new standards in mobile. In 2024, we became the most downloaded app publisher on iOS globally. None of this happens without the team. Our 270+ people bring curiosity, clarity, and ownership to everything we build. Recognized as Turkey’s #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry, Codeway is built to attract, grow, and empower top talent.
That’s our way. This is Codeway.
POSITION
At Codeway, we're pioneering the future of subscription apps. In just three years, our team has launched leading products in multiple categories, making us one of the world's top subscription app publishers.
As we continue to innovate and strive to join the ranks of the world's biggest tech companies, we're looking for a passionate, self-motivated, and data-driven individual to join us as an Marketing Specialist (ASO/ASA).
As our ASO/ASA Specialist, you will be fully responsible for managing the ASO and ASA efforts of all our apps.
WHAT YOU’LL BE DOING?
· Lead Optimization: Oversee all ASO and ASA efforts across our app portfolio.
· Leverage Top Industry Tools: Take full advantage of leading industry tools like Sensor Tower and MobileAction for data-driven decision-making.
· Manage relationships: Maintain close relations with our dedicated representatives at the Apple Search Ads London office. This is a unique opportunity to get hands-on experience with top-tier tools and work directly with influential industry contacts.
· Track and Report: Prepare regular ASO and ASA reports, presenting insights and recommendations to the marketing team and senior management.
· Manage Keyword Strategy: Perform keyword research to identify high-potential keywords. Regularly update keyword lists and optimize app descriptions to improve our app's discoverability on the App Store.
· Collaborate Creatively: Work closely with our Marketing Artists to brief and prepare new storefront visuals.
· Iterate and Test: Regularly test and update storefront visuals to improve the conversion rate of our incoming traffic.
· Stay Updated: Stay on top of the latest trends in ASO and ASA, and implement best practic
WHAT YOU’LL BRING?
· Strong analytical skills and a data-driven mindset.
· Proven experience or equivalent knowledge in ASO and ASA.
· Ability to thrive as part of a team, prioritizing the team's success.
· Excellent communication skills in English.
· University degree or equivalent experience.
· Though not required, it is a big bonus if you have past experience in mobile app marketing.
THE RECRUITING PROCESS
We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:
1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
2. Case Study: We might send you a task to solve.
3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.
4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
5. Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
6. Welcome Aboard! You are now a part of the team.
Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at https://www.codeway.co.
Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.
You applied.
Now What?
We are dedicated to maintaining a brief and transparent recruitment process.
Application
Apply through our website or LinkedIn, sen us your CV or LinkedIn profile. No harm in writing a few word about yourself.
Case Study
We might send you a task to solve to understand your capabilities at the overall
HR Interview
Let’s talk about your experience & expectations and see what we can achieve together in a quick HR Interview
Technical Interview
You will meet with future team lead to go over the case and your technical capabilities in detail
