Marketing Specialist (Web)
About Codeway
Codeway is a technology company building AI-powered mobile apps used by over 300 million people worldwide.
Since 2020, we’ve launched 60+ products across photo editing, productivity, entertainment, and more—many of which lead their categories. Our standout apps include Retake, Wonder, and Chat & Ask AI.
With a deep focus on AI research and proprietary technologies, we build experiences that define new standards in mobile. In 2024, we became the most downloaded app publisher on iOS globally. None of this happens without the team. Our 270+ people bring curiosity, clarity, and ownership to everything we build. Recognized as Turkey’s #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry, Codeway is built to attract, grow, and empower top talent.
That’s our way. This is Codeway.
POSITION
At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.
So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.
WHAT YOU’LL BE DOING?
· Claim 360 ownership of a web product's marketing & execute end-to-end user acquisition strategies.
· Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.
· Manage and optimize marketing campaigns across Google, Meta, TikTok and other networks.
· Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Google Dublin, Meta London, TikTok Dubai teams.
· Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.
· Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.
· Take additional responsibilities to grow your product: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.
WHAT YOU’LL BRING?
· 2+ years of performance marketing experience.
· Hands on experience on campaign management in Google Ads(Search, Display, Youtube etc), Meta, TikTok, Linkedin, RTB etc.
· Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer).
· Knowledge in user attribution and conversion tracking across diverse channels.
· Good communication and presentation skills, with the ability to translate complex data into actionable insights.
· Strong analytical and problem-solving skills.
· Strong command of written and verbal English.
· Understanding of big data environment (preferably BigQuery) is a plus.
· Experience with Google Tag Manager is a plus.
Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at https://www.codeway.co.
Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.
You applied.
Now What?
We are dedicated to maintaining a brief and transparent recruitment process.
Application
Apply through our website or LinkedIn, sen us your CV or LinkedIn profile. No harm in writing a few word about yourself.
Case Study
We might send you a task to solve to understand your capabilities at the overall
HR Interview
Let’s talk about your experience & expectations and see what we can achieve together in a quick HR Interview
Technical Interview
You will meet with future team lead to go over the case and your technical capabilities in detail
