Marketing Specialist (ASO/ASA)

ABOUT CODEWAY

Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.

Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 120+ bright & curious minds in Istanbul, Turkey.

We create mobile games and applications that millions of users love. We curate bold ideas and transform them into fast-growing products - from concept, through development, up to global market expansion. Our products have reached over 100 million users across 160 countries in six continents - and we’re just getting started.

Our marketing team has been a game-changer in turning Codeway into a rocketship. As part of this world-class team, you can change our products' destiny and influence the lives of millions.

We’re looking for an exceptional individual who is interested in both the science and art of marketing; someone who is comfortable with crunching numbers while bringing exceptionally creative ideas to the table.

‍If you’re passionate about mobile apps and especially want to work in a long-term app project, keep reading and deep dive into our world from linktr.ee/codeway

POSITION

At Codeway, we're pioneering the future of subscription apps. In just three years, our team has launched leading products in multiple categories, making us one of the world's top subscription app publishers.

As we continue to innovate and strive to join the ranks of the world's biggest tech companies, we're looking for a passionate, self-motivated, and data-driven individual to join us as an Apple Search Ads & App Store Optimization (ASO/ASA) Specialist.

As our ASO/ASA Specialist, you will be fully responsible for managing the ASO and ASA efforts of all our apps.

WHAT YOU'LL BE DOING

· Lead Optimization: Oversee all ASO and ASA efforts across our app portfolio.

· Leverage Top Industry Tools: Take full advantage of leading industry tools like Sensor Tower and MobileAction for data-driven decision-making.

· Manage relationships: Maintain close relations with our dedicated representatives at the Apple Search Ads London office. This is a unique opportunity to get hands-on experience with top-tier tools and work directly with influential industry contacts.

· Track and Report: Prepare regular ASO and ASA reports, presenting insights and recommendations to the marketing team and senior management.

· Manage Keyword Strategy: Perform keyword research to identify high-potential keywords. Regularly update keyword lists and optimize app descriptions to improve our app's discoverability on the App Store.

· Collaborate Creatively: Work closely with our Marketing Artists to brief and prepare new storefront visuals.

· Iterate and Test: Regularly test and update storefront visuals to improve the conversion rate of our incoming traffic.

· Stay Updated: Stay on top of the latest trends in ASO and ASA, and implement best practices.

WHAT YOU'LL BRING

· Strong analytical skills and a data-driven mindset.

· Proven experience or equivalent knowledge in ASO and ASA.

· Ability to thrive as part of a team, prioritizing the team's success.

· Excellent communication skills in English.

· University degree or equivalent experience.

· Though not required, it is a big bonus if you have past experience in mobile app marketing.

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The Recruiting Process
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We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.‍

5. Welcome Aboard! You are now a part of the team.

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Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at https://www.codeway.co.

Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.