Marketing Specialist (Jr./Mid./Sr.)

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Codeway is a leading mobile subscription app publisher worldwide. Reaching over 200 million users with more than 20 products in just four years, we still feel like we’re just getting started.


At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.


Claim 360 ownership of an app’s marketing & execute end-to-end user acquisition strategies

Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback

Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks

Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams

Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling

Collaborate closely with the product team to understand user motivations and shape effective monetization strategies

Take additional responsibilities to grow your app: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques


Passion. Passion for mobile marketing, data, creative production

Take the wheel. You’re ready to get your hands dirty. You’re hard-working, you refuse to give up until achieving what you want to get. You’re result-driven and always aim for excellence in the work you do.

Ownership. We want you to be ready to own every aspect of your project. You won’t be a newcomer here; you’ll own your thing.

Cool vibe. You’re open to constructive criticism and feedback. You’re ready to improve yourself accordingly.

Excellent communication skills: You’ll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance teamExcellent command of English: You’ll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies.

The Recruiting Process

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5. Welcome Aboard! You are now a part of the team.

COVID-19 Update: Codeway is closely following the COVID-19 situation and ensuring team member and candidate safety. All interviews are now held virtually. Office use is completely optional until the pandemic is over. Please stay safe!

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A Great Place to Work™, 2021

In a short period of time, we've managed to build a unique company culture that our team members love to be a part of. And now it's official.

If you're curious to learn what makes Codeway a Great Place to Work™, check out our first year documentary!

What's in it for you?

Working at Codeway

A competitive compensation package

Quarterly compensation adjustment program: Codeway operates globally. So, no matter what's happening in your national economy, it is our responsibility to make sure that your global purchasing power stays the same, or only goes up

A top-notch office in Ferko Signature, located at the heart of Istanbul, right next to Levent Metro Station

Unlimited snacks, coffee & soft drinks from Codebucks (Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffeeshop inside our office!)

Free breakfast at Codebucks - every morning at 9:30 AM

Working at Codeway

Competitive private health insurance package: We take full responsibility for our team’s health and safety

Office use is completely optional until the pandemic is over, so that you don’t have to worry about the health and safety of your close ones

A meal compensation that is actually enough for a decent & nutritious lunch, we’re way above the industry standard

No dress code - dress as you like!

Happy hours every Friday: EVERY. SINGLE. FRIDAY. When it’s 5 PM: Screens off, party on! (Check out @codewaystudios on Instagram to see our after-party videos)

Working at Codeway

Gaming room: Whenever you need to take a break from hard work and relax with your favorite PC or PS5 game, our fully-equipped gaming room will be waiting for you :)

A brand new Macbook, iPhone 12 Mini, magic mouse, magic keyboard; an adjustable desk with a 4K screen. We’ll provide any gear that you’ll need to deliver your best work

Subscription to any software you might need to perform at your best

An unlimited Udemy subscription and full support on any kind of learning path you are willing to follow

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Hiring Process

Easy. Short. Transparent. Not a rocket science!

HR Interview

Let’s talk about your experience & expectations. What can we achieve together?

Case Interview

For some positions we'll need to test your technical skills. We might send you a task to solve.

Final Interview

A final interview with the executive team to see if we're all on the same page

Welcome Aboard!

You are now part of the team! Let’s celebrate it together.