Performance Marketing Specialist
Performance Marketing Specialist
About Codeway
Codeway is a technology company building AI-powered mobile apps used by over 400 million people worldwide.
Since 2020, we’ve launched 60+ products across photo editing, productivity, entertainment, and more. Many of them lead their categories. Our standout apps include Cleanup, Retake, Learna, and Chat & Ask AI.
With a deep focus on AI research and proprietary technologies, we build experiences that define new standards in mobile. We don’t just follow trends. We set new standards for what’s possible on mobile. In 2024, we became the most downloaded app publisher on iOS globally.
Behind it all is our team of 300+ people who bring curiosity, clarity, and ownership to everything we build. Recognized as Turkey’s #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry, Codeway is designed to attract, grow, and empower top talent.
About the Role:
Anyone can run campaigns — few can truly own growth. You’ll go beyond buying impressions to create real impact, blending data, creativity, and curiosity to scale a global AI brand.
As a Performance Marketing Specialist at Codeway, you’ll drive strategy, execution, and performance for one of the world’s fastest-growing photo apps. We’re looking for a versatile, data-savvy, creative marketer who’s eager to test, learn, and grow fast.
Join the AI photo app redefining real beauty for millions. For years, photo editing apps all looked the same: filters, fake edits, and forgettable tools. Then came Retake, the breakout AI photo app changing how people see and present themselves online. In just two years, we’ve grown to 35M+ downloads and $40M+ ARR — and we’re just getting started.
What You’ll do
◦ Own end-to-end campaign execution: Plan, launch, and optimize user acquisition campaigns across Meta, TikTok, Google, and emerging platforms.
◦ Drive creative testing: Work closely with designers and copywriters to develop ad concepts, test new hypotheses, and scale top-performing ideas.
◦ Analyze, learn, and scale: Build and maintain dashboards, track KPIs, and use data to unlock new growth opportunities.
◦ Collaborate across teams: Partner with product, design, and data to understand user behavior and drive meaningful growth strategies.
◦ Innovate fearlessly: Experiment with new channels, creative formats, and campaign ideas — always pushing beyond what’s been done before.
◦ Build global partnerships: Collaborate with ad platform partners (Meta, TikTok, Google) and external agencies.
What you bring
◦ 2+ years of experience in performance marketing, digital growth, or paid media (ideally in mobile apps or consumer tech).
◦ Strong knowledge of paid social platforms (Meta, TikTok, Google Ads, etc.) and campaign optimization.
◦ Analytical mindset: confident using data to guide creative and budget decisions.
◦ Creative curiosity: you love testing new ideas and discovering what resonates with audiences.
◦ Collaborative energy: great communicator who thrives in fast-moving, cross-functional teams.
◦ Fluent in English; Spanish is a plus.
What We Offer
◦ The chance to work with a high-caliber, passionate international team building category-defining products
◦ Full-time contract with competitive salary
◦ Private health insurance, a generous meal card
◦ Full visa & relocation support if you’re moving to Barcelona
◦ Annual learning & development budget for courses, tools, or events that support your growth
◦ Free access to Codeway’s suite of apps across productivity, wellness, and education
◦ A top-notch office in the heart of the city
Our Hiring Process
Application → Recruiter Interview → Hiring Manager Interview → Case Study → Technical Interview → GM Interview → Offer
Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at https://www.codeway.co.
Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.
You applied.
Now What?
We are dedicated to maintaining a brief and transparent recruitment process.
Application
Apply through our website or LinkedIn, sen us your CV or LinkedIn profile. No harm in writing a few word about yourself.
Case Study
We might send you a task to solve to understand your capabilities at the overall
HR Interview
Let’s talk about your experience & expectations and see what we can achieve together in a quick HR Interview
Technical Interview
You will meet with future team lead to go over the case and your technical capabilities in detail
